Part sheriff? Part outlaw? Either way, Joe Lubin appears right at home in the “Wild West” of cryptocurrencies. The leader of a company that’s part ethereum project incubator, part change-the-world commune, Lubin showed no shortage of influence in 2017, launching some of the first successful ethereum tokens and winning over countless enterprises to the platform. If Vitalik envisioned the new world, Joe Lubin just might be colonizing it.